Cabin
Experience海外用户洞察
与座舱体验
Early-stage research and cabin concept development for the brand's first Japan-market vehicle.面向品牌首款日本市场车型的前期用户研究与座舱概念探索。
Understanding compact-car life理解日本小型车用户的真实生活
Combined remote interviews, desk research, competitor mapping and first-person K-car scenario simulation to identify target users, everyday contexts and unmet cabin needs.结合海外用户深访、网络调研、竞品车型梳理与K-car实地场景模拟,提炼目标用户、日常使用场景及未被满足的座舱需求。
Turning insight into cabin concepts将用户洞察转化为座舱概念
Translated research findings into user profiles, opportunity areas and modular experience proposals that supported early product definition and design discussion.将研究结果转化为用户画像、体验机会点与模块化座舱方案,为前期产品定义与设计讨论提供依据。
